Course Information
This practical marketing and sales workshop develops knowledge, judgement and workplace application in motivating your sales team. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.
The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.
Workshop Objectives
- Explain the key principles associated with sales performance diagnosis.
- Apply practical tools and techniques for coaching conversations and observation.
- Use goal setting and activity measures to support better workplace decisions and outcomes.
- Recognise common risks, barriers and good practices relating to feedback, practice and reinforcement.
- Develop a practical approach to motivation and recognition that can be used after the workshop.
Who Should Attend
Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.
Key Topics
• Sales performance diagnosis
• Coaching conversations and observation
• Goal setting and activity measures
• Feedback, practice and reinforcement
• Motivation and recognition
• Coaching cadence and accountability
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