Internet Marketing Fundamentals

This practical marketing and sales workshop develops knowledge, judgement and workplace application in internet marketing fundamentals. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with customer segments and marketing objectives.
• Apply practical tools and techniques for positioning, message and value proposition.
• Use content and channel planning to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to digital and social media fundamentals.
• Develop a practical approach to campaign measurement and optimisation that can be used after the workshop.

Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.

• Customer segments and marketing objectives
• Positioning, message and value proposition
• Content and channel planning
• Digital and social media fundamentals
• Campaign measurement and optimisation
• Ethics, privacy and brand consistency